All Posts in #Super Bowl
“A plea for a Saturday Super Bowl.”
Robert Thompson, Trustee Professor of radio, television and film and director of the Bleier Center for Television and Popular Culture in the Newhouse School, was cited in the CNBC story “A plea for a Saturday Super Bowl.” Thompson, an expert…
A Step Towards Inclusivity: Super Bowl Ads Feature More LGBTQ and Women-Centric Messages
Robert Thompson, Trustee Professor of television, radio and film in the Newhouse School and director of the Bleier Center for Television and Popular Culture, was quoted in the NBC News story “Super Bowl ads feature LGBTQ-friendly, women-centric messages.” Thompson commented…
How the Best Super Bowl Ads Reach the American Audience
Football aside, advertisements are often one of the main attractions for viewers of the Super Bowl. This year featured ads of many different themes, which CNN analyzed with help from Newhouse advertising associate professor, Brian Sheehan. For Sheehan, one particular theme resonates…
Super Bowl Ads Shift From ‘Sex Sells’ Attitude
There has been a trend away from the idea that ‘sex sells’ in regards to Super Bowl advertisements. The theme has been declining throughout the years, and took a full step away from it during this year’s game. Rebecca Ortiz,…
How Super Bowl Ads are Trending Away From Sex and Politics
In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery. Ortiz…
Why Are Some Ads Appearing Before the Super Bowl Starts?
This year, many companies are releasing or teasing their Super Bowl advertisements prior to kickoff of the big game. While this is an uncommon trend, Robert Thompson, Trustee Professor and Director of the Bleier Center for Television and Popular Culture…
The Trend of Super Bowl Advertisements
While Super Bowl ads are known for their humor, they also play to the tune of the country, which, this year, is a polarized nation. In a USA Today article that elaborates on what ads will be seen this year,…
Sam Sampere Talks Football Physics
Before Super Bowl LII, Sam Sampere, an Instructional Lab Manager in the Physics’ Department, discussed the science and physics behind the game with News Chanel 9. He joined the Bridge Street team to talk about all facets of the game,…
Will Regular Season Woes Hurt Super Bowl Ratings?
After a season of declining viewership and National Anthem controversy, one may expect the trend to continue in the form of lower ratings for the upcoming Super Bowl. However, as he explained to NBC 4 in New York, Robert Thompson…
How Will Politics Impact Super Bowl LI?
The vast amount of attention paid to the Super Bowl has helped to put politics front and center, even if the NFL would rather keep people’s eyes on the field. Dennis Deninger, professor of practice at the Falk School and teaches a class on…