All Posts in #Super Bowl

Robert Thompson, Trustee Professor of television, radio and film and director of the Bleier Center for Television and Popular Culture in the Newhouse School, was interviewed for the CNY Central story “What did you think of Super Bowl LV’s halftime…

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was interviewed for the Associated Press story “The biggest win: In 2020, NFL found ways to play every game.” Deninger, an expert on the Super Bowl, says that…

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was interviewed for the WSYR TV story “No Budweiser Super Bowl ads: Who will and won’t advertise in the big game?” Deninger, an expert on the Super Bowl…

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was interviewed for The Palm Beach Post story “Super Bowl 2021: TV viewing habits, advertising – even watch parties – impacted by COVID-19.” Deninger, an expert on the…

Robert Thompson, Trustee Professor of radio, television and film and director of the Bleier Center for Television and Popular Culture in the Newhouse School, was cited in the CNBC story “A plea for a Saturday Super Bowl.” Thompson, an expert…

Robert Thompson, Trustee Professor of  television, radio and film in the Newhouse School and director of the Bleier Center for Television and Popular Culture, was quoted in the NBC News story “Super Bowl ads feature LGBTQ-friendly, women-centric messages.” Thompson commented…

Football aside, advertisements are often one of the main attractions for viewers of the Super Bowl. This year featured ads of many different themes, which CNN analyzed with help from Newhouse advertising associate professor, Brian Sheehan. For Sheehan, one particular theme resonates…

There has been a trend away from the idea that ‘sex sells’ in regards to Super Bowl advertisements. The theme has been declining throughout the years, and took a full step away from it during this year’s game. Rebecca Ortiz,…

In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery. Ortiz…

This year, many companies are releasing or teasing their Super Bowl advertisements prior to kickoff of the big game. While this is an uncommon trend, Robert Thompson, Trustee Professor and Director of the Bleier Center for Television and Popular Culture…