All Posts in #Super Bowl

Football aside, advertisements are often one of the main attractions for viewers of the Super Bowl. This year featured ads of many different themes, which CNN analyzed with help from Newhouse advertising associate professor, Brian Sheehan. For Sheehan, one particular theme resonates…

There has been a trend away from the idea that ‘sex sells’ in regards to Super Bowl advertisements. The theme has been declining throughout the years, and took a full step away from it during this year’s game. Rebecca Ortiz,…

In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery. Ortiz…

This year, many companies are releasing or teasing their Super Bowl advertisements prior to kickoff of the big game. While this is an uncommon trend, Robert Thompson, Trustee Professor and Director of the Bleier Center for Television and Popular Culture…

While Super Bowl ads are known for their humor, they also play to the tune of the country, which, this year, is a polarized nation. In a USA Today article that elaborates on what ads will be seen this year,…

Before Super Bowl LII, Sam Sampere, an Instructional Lab Manager in the Physics’ Department, discussed the science and physics behind the game with News Chanel 9. He joined the Bridge Street team to talk about all facets of the game,…

After a season of declining viewership and National Anthem controversy, one may expect the trend to continue in the form of lower ratings for the upcoming Super Bowl. However, as he explained to NBC 4 in New York, Robert Thompson…

The vast amount of attention paid to the Super Bowl has helped to put politics front and center, even if the NFL would rather keep people’s eyes on the field. Dennis Deninger, professor of practice at the Falk School and teaches a class on…

“T-Mobile really presented Justin Bieber in a beneficial way for Bieber’s brand. They were on-point with their message in what their product would provide,” Rick Burton, David B. Falk Endowed Professor of Sport Management, Syracuse University, told CNBC.com via email.

Falk College faculty members talked to Reuters about the ongoing success of the Super Bowl for TV ratings “It has sort of become kind of a national holiday,” Rick Burton, professor of Sport Management at Syracuse University, told Reuters. “The…