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All Posts in #sports marketing

Sportico

Burton authors “NCAA’s impending pay-for-play panic may be a cry for federal help”

Tuesday, February 15, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, authored the Sportico opinion piece “NCAA’s impending pay-for-play panic may be a cry for federal help.” Burton, an expert on sports marketing and management, explained the…

NTD

“Olympic Sponsors Face Human Rights Dilemma”

Monday, February 7, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for the NTD story “Olympic Sponsors Face Human Rights Dilemma.” Burton, an expert on sports management and former chief marketing officer for the 2008…

Morning Consult

“NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.”

Thursday, February 3, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Morning Consult story “NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.” Burton, an expert on sports management who…

Financial Times

“Beijing Winter Olympics: the new front line in the US-China cold war”

Thursday, February 3, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Financial Times story “Beijing Winter Olympics: the new front line in the US-China cold war.” Burton, an expert on sports marketing who…

Marketing Dive

“Olympics present multiple challenges for marketers beyond COVID”

Monday, January 31, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Marketing Dive story “Olympics present multiple challenges for marketers beyond COVID.” Burton, a sports marketing expert who worked on the 2008 Olympic…

CNN

Olympic sponsors paid big money for the Beijing Games. So where are all the ads?

Friday, January 28, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the CNN story “Olympic sponsors paid big money for the Beijing Games. So where are all the ads?” Burton is an sports marketing…

The Wall Street Journal

Winter Olympic Sponsors Caught Between Beijing, U.S.

Sunday, January 23, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for The Wall Street Journal story “Winter Olympic Sponsors Caught Between Beijing, U.S.” Burton, an expert on sports marketing and management, previously worked for…

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