All Posts in #sports marketing
Burton authors “NCAA’s impending pay-for-play panic may be a cry for federal help”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, authored the Sportico opinion piece “NCAA’s impending pay-for-play panic may be a cry for federal help.” Burton, an expert on sports marketing and management, explained the…
“Olympic Sponsors Face Human Rights Dilemma”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for the NTD story “Olympic Sponsors Face Human Rights Dilemma.” Burton, an expert on sports management and former chief marketing officer for the 2008…
“NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Morning Consult story “NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.” Burton, an expert on sports management who…
“Beijing Winter Olympics: the new front line in the US-China cold war”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Financial Times story “Beijing Winter Olympics: the new front line in the US-China cold war.” Burton, an expert on sports marketing who…
“Olympics present multiple challenges for marketers beyond COVID”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Marketing Dive story “Olympics present multiple challenges for marketers beyond COVID.” Burton, a sports marketing expert who worked on the 2008 Olympic…
Olympic sponsors paid big money for the Beijing Games. So where are all the ads?
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the CNN story “Olympic sponsors paid big money for the Beijing Games. So where are all the ads?” Burton is an sports marketing…
Winter Olympic Sponsors Caught Between Beijing, U.S.
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for The Wall Street Journal story “Winter Olympic Sponsors Caught Between Beijing, U.S.” Burton, an expert on sports marketing and management, previously worked for…