All Posts in #Sponsors
“Olympic Sponsors Face Human Rights Dilemma”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for the NTD story “Olympic Sponsors Face Human Rights Dilemma.” Burton, an expert on sports management and former chief marketing officer for the 2008…
“Olympics present multiple challenges for marketers beyond COVID”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Marketing Dive story “Olympics present multiple challenges for marketers beyond COVID.” Burton, a sports marketing expert who worked on the 2008 Olympic…
The Implications of Naomi Osaka’s Withdrawal From The French Open
Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, was quoted in the Quartz story “Brands can’t quit the Olympics,” and the WWD story “Naomi Osaka and the Power of Stardom.” After Naomi Osaka’s withdrawal from…