All Posts in #Singles Day

With Singles Day approaching on November 11- an event first started in 1993 at Nanjing University and capitalized by Alibaba – retailers are gearing up for even more sales during the world’s biggest online shopping blitz. Ray Wimer is an assistant professor…

With Singles’ Day – a shopping event first introduced by Alibaba 10 years ago – quickly approaching, retailers are gearing up for even more sales during the shopping blitz. Ray Wimer is an assistant professor of retail practice at Syracuse…