All Posts in #Shopping Trends

Feel like the back-to-school shopping ads are coming in earlier and earlier? You’re not alone. According to the National Retail Federation, families are expected to spend more than ever this year on school and college supplies, averaging nearly $700 for…

Scott Lathrop, assistant professor of marketing practice in the Whitman School, was interviewed by CNY Central for the story “Has Cyber Monday lost its luster? Experts say no.”