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All Posts in #Rebranding

Retail Dive

“J.C. Penney is reinventing itself. Again.”

Monday, May 2, 2022, By Lily Datz

Ray Wimer, professor of retail practice in the Whitman School, was quoted in the Retail Dive story “J.C. Penney is reinventing itself. Again.” Wimer, who studies retail marketing and planning, explained that J.C. Penney’s current efforts to rebrand itself may…

Financial Times

“New calls for American football team Redskins to rename.”

Saturday, May 30, 2020, By Lily Datz

Patrick Walsh, an Associate Professor of Sport Management in Falk College, was interviewed by the Financial Times for the story, “New calls for American football team Redskins to rename.” Professor Walsh is an expert on brand management practices of sport…

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