All Posts in #Rebranding

Ray Wimer, professor of retail practice in the Whitman School, was quoted in the Retail Dive story “J.C. Penney is reinventing itself. Again.” Wimer, who studies retail marketing and planning, explained that J.C. Penney’s current efforts to rebrand itself may…

Patrick Walsh, an Associate Professor of Sport Management in Falk College, was interviewed by the Financial Times for the story, “New calls for American football team Redskins to rename.” Professor Walsh is an expert on brand management practices of sport…