All Posts in #Olympic Games
“After Beijing bubble bursts, can the IOC save the Olympics?”
Robert Thompson, Trustee Professor of television, radio, and film in the Newhouse School and director of the Bleier Center for Television and Popular Culture, was quoted in The Associate Press story “After Beijing bubble bursts, can the IOC save the…
“Once savvy, NBC’s Olympic deal is shakier after Beijing”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Associated Press story “Once savvy, NBC’s Olympics deal is shakier after Beijing.” Burton, who previously served as the chief marketing officer for…
“NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Morning Consult story “NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.” Burton, an expert on sports management who…
“Beijing Winter Olympics: the new front line in the US-China cold war”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Financial Times story “Beijing Winter Olympics: the new front line in the US-China cold war.” Burton, an expert on sports marketing who…
“Olympics present multiple challenges for marketers beyond COVID”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Marketing Dive story “Olympics present multiple challenges for marketers beyond COVID.” Burton, a sports marketing expert who worked on the 2008 Olympic…
Olympic sponsors paid big money for the Beijing Games. So where are all the ads?
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the CNN story “Olympic sponsors paid big money for the Beijing Games. So where are all the ads?” Burton is an sports marketing…
Winter Olympic Sponsors Caught Between Beijing, U.S.
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for The Wall Street Journal story “Winter Olympic Sponsors Caught Between Beijing, U.S.” Burton, an expert on sports marketing and management, previously worked for…
The International Olympic Committee’s Response To Peng Shuai’s Allegations
Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, was quoted in two New York Times stories, “Are the Knicks and Lakers Really Worth $5 Billion?,” and “Will Olympics Sponsors Face Blowback Over Peng Shuai?.” Additionally, he…
The Financial Ramifications of COVID-19 on the Tokyo Olympics
Rick Burton, the David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for the Forbes story “Financial Ramifications Of Coronavirus Canceling Tokyo Olympics Would Be ‘Massive.” In the article, Burton comments on the potential ramifications…
Olympics Détente? Professor Carriere, Korea Expert, Has Been Watching Carefully
The spectacle of the PyeongChang Olympics has seemingly opened a sliver of opportunity for diplomacy between North Korea and South Korea. South Korean and North Korean athletes, performers and delegates walked together under one flag at the Opening Ceremonies. South…