All Posts in #NFT
Barron's
“Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT”
Tuesday, February 15, 2022, By Lily Datz
Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the Barron’s story “Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT.” Egan, an expert on advertising and consumer goods, discussed the how the advertising…