All Posts in #Marketing

They are inspirational teachers and notable scholars whose work expands the reputation of the University and guides student research paths. They are mentors who become sources of personal and professional support for students who are far from home or having…

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was quoted in the Retail Wire story “Will sports marketing become a victim of the pandemic.” Deninger, who served as the founding director of the sports communications graduate…

Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Fast Company article “The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.” Sheehan says that the advertising methods of the re-branding of…

Mr. Peanut is dead at 104 – or is he? Advertising expert Edward Russell says the death of Mr. Peanut is “likely only chapter one” in this seemingly tragic story of an iconic character. Russell, an associate professor of advertising…

#Nike and #NikeBoycott remain popular Twitter threads today as consumers debate the latest move by the company to feature Colin Kaepernick as one of the faces of its “Just Do It” ads. Tomorrow night, the company is scheduled to debut…

On May 29, ABC announced it was canceling its rebooted “Roseanne” sitcom after Roseanne Barr made racist statements on Twitter. Eunkyu Lee is a professor of marketing at Syracuse University’s Whitman School of Management. From a marketing and branding standpoint, he…

The clothing brand Everlane has made a splash with its recent marketing campaign, “No frills. No bows. No bulls****.” The line fits in with the companies idea that alterations of any kind, from fashion to photoshop, will not work with…