All Posts in #Marketing
“The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.”
Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Fast Company article “The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.” Sheehan says that the advertising methods of the re-branding of…
Is Mr. Peanut Really Dead? Stay Tuned
Mr. Peanut is dead at 104 – or is he? Advertising expert Edward Russell says the death of Mr. Peanut is “likely only chapter one” in this seemingly tragic story of an iconic character. Russell, an associate professor of advertising…
Brands Taking Stands for What They Believe In Will Reap Benefits
#Nike and #NikeBoycott remain popular Twitter threads today as consumers debate the latest move by the company to feature Colin Kaepernick as one of the faces of its “Just Do It” ads. Tomorrow night, the company is scheduled to debut…
No Light Matter – Killing ‘Roseanne’ Show Was Inevitable
On May 29, ABC announced it was canceling its rebooted “Roseanne” sitcom after Roseanne Barr made racist statements on Twitter. Eunkyu Lee is a professor of marketing at Syracuse University’s Whitman School of Management. From a marketing and branding standpoint, he…
Everlane’s New Marketing Campaign Fits All
The clothing brand Everlane has made a splash with its recent marketing campaign, “No frills. No bows. No bulls****.” The line fits in with the companies idea that alterations of any kind, from fashion to photoshop, will not work with…