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All Posts in #Marketing

Retail Wire

“Will sports marketing become a victim of the pandemic.”

Monday, November 23, 2020, By Lily Datz

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was quoted in the Retail Wire story “Will sports marketing become a victim of the pandemic.” Deninger, who served as the founding director of the sports communications graduate…

Fast Company

“The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.” 

Monday, September 14, 2020, By Lily Datz

Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Fast Company article “The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.” Sheehan says that the advertising methods of the re-branding of…

Media, Law & Policy

Is Mr. Peanut Really Dead? Stay Tuned

Thursday, January 23, 2020, By Matt Michael

Mr. Peanut is dead at 104 – or is he? Advertising expert Edward Russell says the death of Mr. Peanut is “likely only chapter one” in this seemingly tragic story of an iconic character. Russell, an associate professor of advertising…

Business & Economy

Brands Taking Stands for What They Believe In Will Reap Benefits

Wednesday, September 5, 2018, By Daryl Lovell

#Nike and #NikeBoycott remain popular Twitter threads today as consumers debate the latest move by the company to feature Colin Kaepernick as one of the faces of its “Just Do It” ads. Tomorrow night, the company is scheduled to debut…

Media, Law & Policy

No Light Matter – Killing ‘Roseanne’ Show Was Inevitable

Wednesday, May 30, 2018, By Daryl Lovell

On May 29, ABC announced it was canceling its rebooted “Roseanne” sitcom after Roseanne Barr made racist statements on Twitter. Eunkyu Lee is a professor of marketing at Syracuse University’s Whitman School of Management. From a marketing and branding standpoint, he…

Washington Post

Everlane’s New Marketing Campaign Fits All

Monday, April 2, 2018, By Sawyer Kamman

The clothing brand Everlane has made a splash with its recent marketing campaign, “No frills. No bows. No bulls****.” The line fits in with the companies idea that alterations of any kind, from fashion to photoshop, will not work with…

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