All Posts in #fashion
Forever 21 Searches for New CEO to Revive Brand
Ray Wimer, professor of retail practice in the Whitman School, was quoted in the Retail Dive article “New Forever 21 owners in search of a CEO.” In the article, Wimer discussed Forever 21’s retail potential with its new ownership despite…
Why Are Celebrities Obsessed with Smiley Faces in Fashion?
Bob Thompson, Trustee Professor and director of the Bleier Center for Television and Popular Culture in the Newhouse School, was interviewed by Billboard for the article “Why Justin Bieber, J Balvin and more are obsessed with smiley faces in fashion.” In…
Reebok Advertising Mixes Sport and Fashion
Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “Reebok aims to change perceptions with ad that mixes sport and fashion.” In a statement about the ad, Burton said that “it’s very…
Everlane’s New Marketing Campaign Fits All
The clothing brand Everlane has made a splash with its recent marketing campaign, “No frills. No bows. No bulls****.” The line fits in with the companies idea that alterations of any kind, from fashion to photoshop, will not work with…
VPA Fashion Design Majors Win YMA Fashion Scholarships
Four fashion design majors in the College of Visual and Performing Arts’ School of Design were awarded scholarships by the YMA Fashion Scholarship Fund (FSF), an international nonprofit organization composed of influential members of the fashion industry. Annie Carson ’19 was…
Modernizing Fashion Logos Comes With Some Dangers
Rebranding anything has its own pros and cons, but in the fashion market, it could make all the difference. In Fashionista, Syracuse Advertising Professor Ed Russell talked about this intense process, how it has the potential to alter revenues by…
Winter Fashion Show
The Fashion Association of Design Students (FADS) is presenting its annual fashion show this Friday, Dec. 1, at 7 p.m. This show features all design work from the College of Visual and Performing Arts’s fashion design department. The event will…
VPA Junior Named YMA Fashion Scholarship Fund National Merit Scholarship Finalist
Annie Carson, a junior fashion design major in the College of Visual and Performing Arts’ School of Design, was named one of eight 2018 National Merit Scholarship finalists by the YMA Fashion Scholarship Fund (FSF), an international nonprofit organization composed of…
Genet Costume Collection Featured in Threads Magazine
The College of Visual and Performing Arts’ Sue Ann Genet Costume Collection is featured in the February/March issue of Threads, a magazine for people who love to sew. The article, “A Treasure Trove of Vintage Fashion,” features an interview with…