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All Posts in #customer satisfaction

Retail Dive

“J.C. Penney is reinventing itself. Again.”

Monday, May 2, 2022, By Lily Datz

Ray Wimer, professor of retail practice in the Whitman School, was quoted in the Retail Dive story “J.C. Penney is reinventing itself. Again.” Wimer, who studies retail marketing and planning, explained that J.C. Penney’s current efforts to rebrand itself may…

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