All Posts in #cryptocurrency
Barron's
“Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT”
Tuesday, February 15, 2022, By Lily Datz
Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the Barron’s story “Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT.” Egan, an expert on advertising and consumer goods, discussed the how the advertising…
The New York Times
“Prepare Yourself for This Weekend’s ‘Crypto Bowl'”
Friday, February 11, 2022, By Lily Datz
Beth Egan, associate professor of advertising in the Newhouse School, was quoted in The New York Times story “Prepare Yourself for This Weekend’s ‘Crypto Bowl.’” Egan, an expert on advertising and consumer goods, explained that this year’s Super Bowl has…