All Posts in #Consumers
JCPenney Pursuit of Kohl’s – Real Estate Push More Than Strategic Play
The owner companies behind JCPenney have reportedly made an offer to buy Kohl’s for more than $8.5B. It would be a major move for the two rival department-store chains. Ray Wimer is an assistant professor of retail practice at Syracuse…
“Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT”
Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the Barron’s story “Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT.” Egan, an expert on advertising and consumer goods, discussed the how the advertising…
“Holiday Shopping Season in Peril” says Supply Chain Expert, as Backup of Container Ships Continues
Syracuse University Professor of Supply Chain Management Pat Penfield offers thoughts and insight on the consumer impact of shipping delays. Professor Penfield has been interviewed by national print and broadcast outlets and is available for interview on this topic by…
Cargo Delays, Supply Shortages and Increased Prices Likely To Continue
Patrick Penfield is a professor of practice in supply chain management and director of Executive Education at the Syracuse University Whitman School. He provides insight below about the continued supply chain crisis. The material below can be quoted directly. Professor…
Lee McKnight Talks About Amazon’s Whole Foods Strategy
After Amazon’s blockbuster purchase of Whole Foods, iSchool Professor Lee McKnight spoke with NPR about how Amazon will start by gathering more data on its consumers, rather than try to increase sales volume right away. With a large overlap between…