All Posts in #Commercials

Beth Egan, associate professor of advertising in the Newhouse School, was quoted in The New York Times story “Prepare Yourself for This Weekend’s ‘Crypto Bowl.’” Egan, an expert on advertising and consumer goods, explained that this year’s Super Bowl has…

“T-Mobile really presented Justin Bieber in a beneficial way for Bieber’s brand. They were on-point with their message in what their product would provide,” Rick Burton, David B. Falk Endowed Professor of Sport Management, Syracuse University, told CNBC.com via email.