All Posts in #Branding

Beth Egan, associate professor of advertising in the Newhouse School, wrote an opinion piece for AdWeek titled “If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race.” Egan argues that now more…

Rebecca Ortiz, an assistant professor of advertising at Syracuse University’s Newhouse School, who researches issues of sex, gender, and the media, said that CVS’s decision to stop substantially retouching photos for their CVS-brand beauty products is an incredibly smart move…