Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit

All Posts in #Branding

AdWeek

“If You Want Your Branch to Be a Friend, You Can’t Walk Away From a Conversation About Race”

Friday, June 26, 2020, By Lily Datz

Beth Egan, associate professor of advertising in the Newhouse School, wrote an opinion piece for AdWeek titled “If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race.” Egan argues that now more…

Media, Law & Policy

Airbrushing and Selling a Fake Image

Tuesday, January 17, 2017, By Sawyer Kamman

Rebecca Ortiz, an assistant professor of advertising at Syracuse University’s Newhouse School, who researches issues of sex, gender, and the media, said that CVS’s decision to stop substantially retouching photos for their CVS-brand beauty products is an incredibly smart move…

  • Recent
  • Behind the Greens with Drumlins’ Peter McPartland
    Friday, June 24, 2022, By Abby Haessig
  • Tips for Managing Your Spring (Achoo!) Allergies
    Friday, June 24, 2022, By Diane Stirling
  • 9 Faculty Members Presented NSF CAREER Awards
    Friday, June 24, 2022, By Diane Stirling
  • Faculty expert reflects on 80th anniversary of Holocaust publication
    Thursday, June 23, 2022, By Vanessa Marquette
  • Syracuse Views Spring/Summer 2022
    Wednesday, June 22, 2022, By News Staff

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2022 Syracuse University News. All Rights Reserved.