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All Posts in #Brand reputation

AdWeek

“If You Want Your Branch to Be a Friend, You Can’t Walk Away From a Conversation About Race”

Friday, June 26, 2020, By Lily Datz

Beth Egan, associate professor of advertising in the Newhouse School, wrote an opinion piece for AdWeek titled “If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race.” Egan argues that now more…

Business & Economy

Papa John’s Needs to Focus on Diversity Training, Inclusivity and Rebranding

Monday, July 16, 2018, By Daryl Lovell

Papa John’s founder John Schnatter has officially been removed from his office, according to reports. The company announced Friday that it would remove his image from marketing materials after he admitted to using the N-word during a company conference call….

Media, Law & Policy

No Light Matter – Killing ‘Roseanne’ Show Was Inevitable

Wednesday, May 30, 2018, By Daryl Lovell

On May 29, ABC announced it was canceling its rebooted “Roseanne” sitcom after Roseanne Barr made racist statements on Twitter. Eunkyu Lee is a professor of marketing at Syracuse University’s Whitman School of Management. From a marketing and branding standpoint, he…

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