All Posts in #Brand reputation
“If You Want Your Branch to Be a Friend, You Can’t Walk Away From a Conversation About Race”
Beth Egan, associate professor of advertising in the Newhouse School, wrote an opinion piece for AdWeek titled “If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race.” Egan argues that now more…
Papa John’s Needs to Focus on Diversity Training, Inclusivity and Rebranding
Papa John’s founder John Schnatter has officially been removed from his office, according to reports. The company announced Friday that it would remove his image from marketing materials after he admitted to using the N-word during a company conference call….
No Light Matter – Killing ‘Roseanne’ Show Was Inevitable
On May 29, ABC announced it was canceling its rebooted “Roseanne” sitcom after Roseanne Barr made racist statements on Twitter. Eunkyu Lee is a professor of marketing at Syracuse University’s Whitman School of Management. From a marketing and branding standpoint, he…