All Posts in #Brand Management

Many notable brands have taken public stances in favor of Americans protesting racial inequality. The pressure that companies feel to speak out on these important issues has greatly increased. As such, some of the biggest companies are quickly reacting on the…

Patrick Walsh, an Associate Professor of Sport Management in Falk College, was interviewed by the Financial Times for the story, “New calls for American football team Redskins to rename.” Professor Walsh is an expert on brand management practices of sport…

The Raiders will soon relocate to Las Vegas, but until they do, they’ll continue to be known as the Oakland Raiders.It could be three years before the move is finalized and the Raiders play their first regular-season game in Las…