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All Posts in #Beijing

The Associated Press

“After Beijing bubble bursts, can the IOC save the Olympics?”

Sunday, February 20, 2022, By Lily Datz

Robert Thompson, Trustee Professor of television, radio, and film in the Newhouse School and director of the Bleier Center for Television and Popular Culture, was quoted in The Associate Press story “After Beijing bubble bursts, can the IOC save the…

Associated Press

“Once savvy, NBC’s Olympic deal is shakier after Beijing”

Saturday, February 19, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Associated Press story “Once savvy, NBC’s Olympics deal is shakier after Beijing.” Burton, who previously served as the chief marketing officer for…

The Wall Street Journal

“At the Winter Olympics, Beijing’s Digital Yuan Push Puts Visa in a Bind”

Wednesday, February 9, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in The Wall Street Journal story “At the Winter Olympics, Beijing’s Digital Yuan Push Puts Visa in a Bind.” Burton, an expert on sports…

Morning Consult

“NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.”

Thursday, February 3, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Morning Consult story “NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.” Burton, an expert on sports management who…

Financial Times

“Beijing Winter Olympics: the new front line in the US-China cold war”

Thursday, February 3, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Financial Times story “Beijing Winter Olympics: the new front line in the US-China cold war.” Burton, an expert on sports marketing who…

Marketing Dive

“Olympics present multiple challenges for marketers beyond COVID”

Monday, January 31, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Marketing Dive story “Olympics present multiple challenges for marketers beyond COVID.” Burton, a sports marketing expert who worked on the 2008 Olympic…

CNN

Olympic sponsors paid big money for the Beijing Games. So where are all the ads?

Friday, January 28, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the CNN story “Olympic sponsors paid big money for the Beijing Games. So where are all the ads?” Burton is an sports marketing…

The Wall Street Journal

Winter Olympic Sponsors Caught Between Beijing, U.S.

Sunday, January 23, 2022, By Lily Datz

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for The Wall Street Journal story “Winter Olympic Sponsors Caught Between Beijing, U.S.” Burton, an expert on sports marketing and management, previously worked for…

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