All Posts in #advertising
Media Advertising and Profitability in the Age of Fake News
Associate professor Ed Russell spent 25 years in the advertising business working for some of the largest and best known firms in the world before joining the S.I. Newhouse School of Public Communications faculty. Russell sees new ad campaigns by CNN, The…
Xerox Finds Formula for 21st Century Relevance
For decades, Xerox stood as the permanent mainstay across the globe, drawing comparisons to what modern-day Google is. Now, the 111-year old company is doing it’s best to stay relevant in society, and is succeeding in a new and innovative…
Beth Egan is quoted about the failure of Dove’s latest ad campaign
Beth Egan, associate professor Newhouse, was interviewed by the Washington Post for the article Why ladies didn’t love Dove’s latest gender-empowering ad stunt
Airbrushing and Selling a Fake Image
Rebecca Ortiz, an assistant professor of advertising at Syracuse University’s Newhouse School, who researches issues of sex, gender, and the media, said that CVS’s decision to stop substantially retouching photos for their CVS-brand beauty products is an incredibly smart move…