All Posts in #advertising

Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Adweek article “How the 2020 Presidential Candidates Are Grappling With Obama’s Legacy.” In the article, Sheehan points out the similar tactics being used as Barack Obama in…

Edward Russell, associate professor of advertising in the Newhouse School, was interviewed for the CNY Central story “Do voters think presidential candidate Mike Bloomberg is buying into the campaign?” Russell commented on Mike Bloomberg’s positive use of advertisements in the…

Mr. Peanut is dead at 104 – or is he? Advertising expert Edward Russell says the death of Mr. Peanut is “likely only chapter one” in this seemingly tragic story of an iconic character. Russell, an associate professor of advertising…

Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “Reebok aims to change perceptions with ad that mixes sport and fashion.” In a statement about the ad, Burton said that “it’s very…

Brian Sheehan, Professor of Advertising in the Newhouse School of Public Communications, wrote the Business Standard story “Standing firm against backlash.” In the article’s subheading, Sheehan claims that “Gilette’s campaign supporting the #metoo campaign will help strengthen its equity.”

In a testament to the quality of the Newhouse creative advertising courses, the number of awards won by students at advertising competitions has increased by 243 percent over last year. Students developed their competition pieces in portfolio courses taught by professors Mel…

NBA star Kyrie Irving is set to hit the big screen soon for his new movie Uncle Drew. While the film looks to entertain, it also has some subliminal advertising hidden within. This comes from Pepsi, who started the Uncle…

Martin Sorrell is a household name in the advertising industry, having created the world’s biggest advertising company, WPP. Now, as he steps down from his post, Newhouse advertising associate professor Brian Sheehan questions how much longer holding companies like WPP…

Football aside, advertisements are often one of the main attractions for viewers of the Super Bowl. This year featured ads of many different themes, which CNN analyzed with help from Newhouse advertising associate professor, Brian Sheehan. For Sheehan, one particular theme resonates…

In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery. Ortiz…