All Posts in #advertising

The bomb that exploded outside of Kyiv, Ukraine, in the early morning hours of Feb. 24, 2022, abruptly ended Alina Ovcharenko’s slumber. But even before that moment, her sleep was anything but sound that night. Rumors of an impending war…

Creative advertising students won eight finalist awards and 18 shortlist awards in the New York Festivals Advertising Awards competition for a total of 26, an impressive increase from the previous year’s total of nine. Newhouse had the fifth most wins…

Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the CNY Central story “Syracuse University to rename the Carrier Dome – what name would fans choose?” Egan, who specializes in strategic communications and advertising, discussed why…

Each year, the Switzerland-based Golden Award of Montreux competition includes five advertising student winners from around the world. Newhouse creative advertising alumnus Sam Luo ’21 is the only Gold Medal winner from an advertising school in the U.S. He won…

Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the Barron’s story “Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT.” Egan, an expert on advertising and consumer goods, discussed the how the advertising…

Beth Egan, associate professor of advertising in the Newhouse School, was quoted in The New York Times story “Prepare Yourself for This Weekend’s ‘Crypto Bowl.’” Egan, an expert on advertising and consumer goods, explained that this year’s Super Bowl has…

Alumna and chef Brooke Baevsky ’18 (@inthekitchenwithbae) will combine her passions for food and creativity as she competes on Food Network’s “Chopped” on Tuesday, Feb. 8, at 9 p.m. ET. For the Valentine’s Day-themed competition, Baevsky was paired with another…

In this year’s American Advertising (ADDY) Awards competition, Newhouse creative advertising students won a total of 23 ADDYs across all three levels: local, regional and national. The ADDY Awards program is the largest and most comprehensive competition for recognizing excellence…

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the CNN story “Olympic sponsors paid big money for the Beijing Games. So where are all the ads?” Burton is an sports marketing…

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for The Wall Street Journal story “Winter Olympic Sponsors Caught Between Beijing, U.S.” Burton, an expert on sports marketing and management, previously worked for…