All Posts in #advertising

In a testament to the quality of the Newhouse creative advertising courses, the number of awards won by students at advertising competitions has increased by 243 percent over last year. Students developed their competition pieces in portfolio courses taught by professors Mel…

NBA star Kyrie Irving is set to hit the big screen soon for his new movie Uncle Drew. While the film looks to entertain, it also has some subliminal advertising hidden within. This comes from Pepsi, who started the Uncle…

Martin Sorrell is a household name in the advertising industry, having created the world’s biggest advertising company, WPP. Now, as he steps down from his post, Newhouse advertising associate professor Brian Sheehan questions how much longer holding companies like WPP…

Football aside, advertisements are often one of the main attractions for viewers of the Super Bowl. This year featured ads of many different themes, which CNN analyzed with help from Newhouse advertising associate professor, Brian Sheehan. For Sheehan, one particular theme resonates…

In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery. Ortiz…

Almost as fun as watching the big game, Super Bowl commercials give everyone just as much to talk about at the water cooler the morning after. Puppies, horses and big celebrities are always sure to draw attention, but what about…

Rebranding anything has its own pros and cons, but in the fashion market, it could make all the difference. In Fashionista, Syracuse Advertising Professor Ed Russell talked about this intense process, how it has the potential to alter revenues by…

In the Orange County Register, Newhouse Advertising Associate Professor Ed Russell explained how the crudely-designed social media ads brought by Russian operatives during the 2016 election managed to be so persuasive. “The most important single thing in advertising is effectiveness….

Associate professor Ed Russell spent 25 years in the advertising business working for some of the largest and best known firms in the world before joining the S.I. Newhouse School of Public Communications faculty. Russell sees new ad campaigns by CNN, The…

For decades, Xerox stood as the permanent mainstay across the globe, drawing comparisons to what modern-day Google is. Now, the 111-year old company is doing it’s best to stay relevant in society, and is succeeding in a new and innovative…