All Posts in #advertising

Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “Reebok aims to change perceptions with ad that mixes sport and fashion.” In a statement about the ad, Burton said that “it’s very…

Brian Sheehan, Professor of Advertising in the Newhouse School of Public Communications, wrote the Business Standard story “Standing firm against backlash.” In the article’s subheading, Sheehan claims that “Gilette’s campaign supporting the #metoo campaign will help strengthen its equity.”

In a testament to the quality of the Newhouse creative advertising courses, the number of awards won by students at advertising competitions has increased by 243 percent over last year. Students developed their competition pieces in portfolio courses taught by professors Mel…

NBA star Kyrie Irving is set to hit the big screen soon for his new movie Uncle Drew. While the film looks to entertain, it also has some subliminal advertising hidden within. This comes from Pepsi, who started the Uncle…

Martin Sorrell is a household name in the advertising industry, having created the world’s biggest advertising company, WPP. Now, as he steps down from his post, Newhouse advertising associate professor Brian Sheehan questions how much longer holding companies like WPP…

Football aside, advertisements are often one of the main attractions for viewers of the Super Bowl. This year featured ads of many different themes, which CNN analyzed with help from Newhouse advertising associate professor, Brian Sheehan. For Sheehan, one particular theme resonates…

In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery. Ortiz…

Almost as fun as watching the big game, Super Bowl commercials give everyone just as much to talk about at the water cooler the morning after. Puppies, horses and big celebrities are always sure to draw attention, but what about…

Rebranding anything has its own pros and cons, but in the fashion market, it could make all the difference. In Fashionista, Syracuse Advertising Professor Ed Russell talked about this intense process, how it has the potential to alter revenues by…

In the Orange County Register, Newhouse Advertising Associate Professor Ed Russell explained how the crudely-designed social media ads brought by Russian operatives during the 2016 election managed to be so persuasive. “The most important single thing in advertising is effectiveness….