All Posts in #advertising
Genet Gallery Presents ‘Peter Piening: Abstract Visions in Modernist Graphic Design’
A new exhibition at Syracuse University’s Sue and Leon Genet Gallery features Peter Piening’s dynamic abstract commercial work and his role as an educator. According to exhibition curator Meri A. Page, assistant professor of communications design in the College of…
Creative Advertising Students Win Big at One Show Young Ones Competition
The Newhouse School creative advertising students took home seven awards from the 2021 One Show Young Ones competition, a school record. The wins included the school’s first One Show Pencil and ADC Cube Awards. One Show Young Ones comprises two international…
The Controversy Over Olympic Sponsorships
Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, authored an op-ed for Sportico and was interviewed for the Voice of America story “As Activists Increase Pressure, Beijing Olympics Sponsors Remain Largely Silent.” Burton discusses the…
The Clio Is One of the Hardest Awards to Win; Newhouse Creative Advertising Students Just Won Five
Newhouse creative advertising students took home five Clio Awards this year, the most in school history. Their wins make Newhouse among the top five most awarded schools in the world at this year’s competition. Sam Luo ’21 won a Bronze…
“No Budweiser Super Bowl ads: Who will and won’t advertise in the big game?”
Dennis Deninger, professor of practice in Falk College and the Newhouse School, was interviewed for the WSYR TV story “No Budweiser Super Bowl ads: Who will and won’t advertise in the big game?” Deninger, an expert on the Super Bowl…
‘Jeep Views’ Campaign Drives Home National ADDY Award for Creative Advertising Student, a First for Newhouse
Winning a national ADDY is a remarkable feat, and it takes tremendous skill to create a campaign worthy of national recognition. Mike Gaines ’20 did just that as a student in the Portfolio II course at Newhouse, winning a 2020…
“The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.”
Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Fast Company article “The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.” Sheehan says that the advertising methods of the re-branding of…
“Despite growing ad boycott, Facebook is too big for many advertisers to ignore.”
Regina Luttrell, assistant professor of public relations in the Newhouse School, was quoted by Yahoo Finance for the story, “Despite growing ad boycott, Facebook is too big for many advertisers to ignore.” Luttrell, an expert on social media and public…
Will Obama’s Legacy Live On in the 2020 Presidential Election?
Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Adweek article “How the 2020 Presidential Candidates Are Grappling With Obama’s Legacy.” In the article, Sheehan points out the similar tactics being used as Barack Obama in…
Mike Bloomberg’s Advertisements Leave Voters Skeptical of His Campaign Spending
Edward Russell, associate professor of advertising in the Newhouse School, was interviewed for the CNY Central story “Do voters think presidential candidate Mike Bloomberg is buying into the campaign?” Russell commented on Mike Bloomberg’s positive use of advertisements in the…