All Posts in #advertising

Winning a national ADDY is a remarkable feat, and it takes tremendous skill to create a campaign worthy of national recognition. Mike Gaines ’20 did just that as a student in the Portfolio II course at Newhouse, winning a 2020…

Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Fast Company article “The revivals of the Ford Bronco and Jeep Wagoneer are actually about American anxiety.” Sheehan says that the advertising methods of the re-branding of…

Regina Luttrell, assistant professor of public relations in the Newhouse School, was quoted by Yahoo Finance for the story, “Despite growing ad boycott, Facebook is too big for many advertisers to ignore.” Luttrell, an expert on social media and public…

Brian Sheehan, professor of advertising in the Newhouse School, was quoted in the Adweek article “How the 2020 Presidential Candidates Are Grappling With Obama’s Legacy.” In the article, Sheehan points out the similar tactics being used as Barack Obama in…

Edward Russell, associate professor of advertising in the Newhouse School, was interviewed for the CNY Central story “Do voters think presidential candidate Mike Bloomberg is buying into the campaign?” Russell commented on Mike Bloomberg’s positive use of advertisements in the…

Mr. Peanut is dead at 104 – or is he? Advertising expert Edward Russell says the death of Mr. Peanut is “likely only chapter one” in this seemingly tragic story of an iconic character. Russell, an associate professor of advertising…

Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “Reebok aims to change perceptions with ad that mixes sport and fashion.” In a statement about the ad, Burton said that “it’s very…

Brian Sheehan, Professor of Advertising in the Newhouse School of Public Communications, wrote the Business Standard story “Standing firm against backlash.” In the article’s subheading, Sheehan claims that “Gilette’s campaign supporting the #metoo campaign will help strengthen its equity.”

In a testament to the quality of the Newhouse creative advertising courses, the number of awards won by students at advertising competitions has increased by 243 percent over last year. Students developed their competition pieces in portfolio courses taught by professors Mel…

NBA star Kyrie Irving is set to hit the big screen soon for his new movie Uncle Drew. While the film looks to entertain, it also has some subliminal advertising hidden within. This comes from Pepsi, who started the Uncle…