Marketing Team Wins National Award for University College Ad Campaign
The marketing team that promotes University College has won a silver award in the 2017 University Professional Continuing Education Association’s (UPCEA) National Marketing Awards Competition. The awards recognize the best marketing practices and promotional pieces in the field of professional, continuing and online education.
University College’s Fall 2017 advertising campaign took silver in the Mixed Media category. The campaign included a TV commercial, digital and social media ads, print and radio. The prestigious annual competition draws entries from hundreds of colleges and universities serving part-time students throughout the U.S.
The award will be presented at UPCEA’s National Conference in Washington, D.C., in December.
“While UPCEA is recognizing a creative advertising campaign, University College recognizes the collective talent of the marketing team that has worked tirelessly to promote Syracuse University part-time studies and adult education for more than 15 years,” says Michael Frasciello, dean of University College. “No one understands the continually evolving dynamics of adult education better than the team assigned to University College. We are fortunate to continue to benefit from their innovation, creativity and commitment to the college’s mission.”