Rick Burton on the 2022 Winter Olympics in Beijing
It was announced that China’s capital, Beijing, will host the 2022 Winter Olympics, becoming the first city in the world to host both the summer and winter Olympic Games. The games will be held from February 4 to February 20, 2022.
Rick Burton, David B. Falk Endowed Professor of Sport Management at Syracuse University, served as the chief marketing officer for the U.S. Olympic Committee at the Beijing 2008 Summer Olympics, remarks on the Beijing becoming the first city ever to host both the Summer and Winter Olympics.
“This is a great win for the Chinese Olympic Committee and shows the importance of China to the International Olympic Committee (IOC). Combined with the U.S. Olympic Committee’s decision to withdraw Boston from the 2024 bid, we can see that in the period of 2008-2022, China will have very much emerged as an important influencer of the Olympic movement while at the same time, the U.S. has been rather quiet.”